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2016 Mobile Ad Summit
Tuesday
, 
February 
11
 at 
8:00am
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Mrs Robinson

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Company & Title

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A New Hope:

The Future of Alzheimer's Care

Tuesday
, 
February 
11
 at 
8:00am
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OVERVIEW

Nearly 7 million Americans are living with Alzheimer’s, and even more may be in the early, undiagnosed stages of this devastating disease. But a new era of earlier detection and diagnosis offers hope—one where patients can be identified sooner, given more options earlier, and be better equipped to potentially slow disease progression.

 

Join Eli Lilly & Company in Atlanta for an event that will bring together legislators, health officials, physicians, employers, and patient advocates to explore the barriers, breakthroughs, and policies shaping Alzheimer’s detection.


Georgia is leveraging its cutting-edge research institutions and advancements in precision medicine to make meaningful strides for the over 180,000 residents living with Alzheimer’s disease. To build on this momentum, we are gathering physicians, policymakers, and advocates to discuss innovations in diagnosis and new pathways for care.

 

Don’t miss this critical conversation on the future of Alzheimer’s care.

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Speakers

SPEAKER

Rep. Buddy Carter

(R-GA)

Member

Energy and Commerce, Subcommittee on Health 

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SPEAKER

Sen. Nan Orrock

(GA-36)


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SPEAKER

Rep. Jesse Petrea 

(GA-166)


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SPEAKER

Elizabeth Head

Deputy Director, Health Aging Manager - Division of Health Protection, Injury Prevention Program

Georgia Department of Public Health

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SPEAKER

Maureen Japha

Associate Vice President, Corporate Affairs Neuroscience

Eli Lilly & Company

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SPEAKER

Kara Licurgo

Vice President, Neuroscience Market Access and Health System Strategy

Eli Lilly & Company

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SPEAKER

Monica Parker, MD

Associate Professor of Neurology

Emory University School of Medicine

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SPEAKER

 Nancy Pitra 

Director of Government Affairs

Alzheimer’s Association, Georgia Chapter (GARD Advisory Committee) 

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MODERATOR

Steve Clemons

Editor At Large
The National Interest

 

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More speakers to be announced

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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If you are a licensed US Prescriber or a Health Care Provider licensed in a state with laws requiring payment disclosures, please be aware of Lilly’s transparency reporting requirements as a result of enacted federal and state legislation.

As a result of enacted state and federal legislation, if you are a prescriber or other licensed healthcare professional with an active license from MA, MN, NJ and/or VT, a Veterans Affairs employee, and/or a state or federal government employee, you may be restricted from accepting industry-provided food/beverage. Please consult your state or federal regulations or ethics laws.

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